Line / BrandingFixed-bid · 6–10 wks
IDENTITY THAT EARNS TRUST.
Naming · identity · guidelines · launch. We build the brand before we run the ads — because identity is the foundation every other line sits on.
Most agencies bolt branding on at the end. We put it at the center. Line 03 in our method is BRAND — identity, site, content — because a brand that earns trust is a brand where every ad dollar works harder. We do naming, visual identity, messaging systems, and brand guidelines built for teams that need to move fast.
What we deliver.
Naming
Naming strategy, shortlist, trademark screening, and domain check. A name that travels.
Logo & Visual Identity
Wordmark, icon, color palette, typography — built to work across digital and print.
Brand Guidelines
A living brand guide: usage rules, voice, do/don't examples — so your team doesn't guess.
Messaging System
Positioning statement, taglines, copy pillars, boilerplate — the words your brand stands on.
Brand Collateral
Social templates, presentation decks, business cards, packaging specs — ready to ship.
Brand Launch
Launch strategy: announcement copy, social assets, press kit. We get the brand into the world.
The process.
Competitive audit, audience research, positioning map. We learn the market before we name anything.
Brand positioning, naming brief, visual direction. Strategy locked before creative starts.
Identity system built. Guidelines written. Collateral produced. Brand ready for the world.
Brand launch executed. AI automation picks up — content, social, and reporting run on rails.
Pick your line.
For early-stage brands or product lines needing a fast, clean identity.
- →Logo + wordmark
- →2-page brand guide
- →Core color + type system
- →2 rounds of revisions
- →Delivered in 3 weeks
For brands ready to go to market with a full identity system and messaging.
- →Full identity system
- →Naming (if needed)
- →Messaging system
- →10-page brand guidelines
- →Social + digital templates
- →3 rounds of revisions
Full brand build + collateral + launch campaign. For rebrands and funded companies.
- →Everything in M
- →Sub-brand architecture
- →Packaging / print specs
- →Brand launch strategy
- →Press kit
- →Ongoing brand retainer available
All tiers are starting points. Custom scopes available — send a brief and we'll quote.
Why brand goes firstFixed-bid · 6–10 wks
BRAND IS A MARGIN DECISION.
Branding gets treated as the decorative part of the budget. In practice it decides what you can charge, how much your ads cost, and whether anyone remembers you a week after they visit.
Identity is cheaper than paid reach
A brand people recognize and trust converts warmer traffic at a lower cost. The same ad, the same landing page, and the same offer perform measurably differently depending on whether the viewer has any prior sense of who you are. This is why we resist running acquisition campaigns for companies whose positioning is still unresolved: you end up renting attention every month instead of building something that accumulates. Spending on identity first lowers the cost of everything downstream, which is a margin argument, not an aesthetic one.
Positioning before pixels
The hard part of branding is not the logo — it is deciding what you are for, who you are not for, and what you are willing to be worse at. Most weak brands are weak because they refused to make those trade-offs and ended up describing themselves in terms any competitor could also claim. We start with a competitive audit and a positioning map specifically to find the space nobody else is occupying, then write the positioning statement before any visual work begins. If the strategy is vague, the design will be decorative, because there is nothing for it to express.
A system, not a logo
A logo is one asset. A brand system is the set of rules that lets fifty assets look like they came from the same company — type scale, color roles and where each is allowed to appear, spacing and grid, photography direction, iconography, and a recurring visual device that makes you identifiable even when the logo is cropped out. Systems matter more as the team grows, because the person making a social graphic in eighteen months will not be in the founding conversation. What they will have is the guide.
Voice is half the brand and usually the neglected half
Most brand guidelines devote forty pages to logo clear-space and two paragraphs to how the company sounds — despite the fact that customers read far more of your words than they study your mark. We build the messaging system properly: positioning statement, value propositions per audience, tone-of-voice rules with real before-and-after examples, approved boilerplate, and the vocabulary you use and avoid. This is also what makes AI-assisted content viable at scale. A model given a specific, well-documented voice produces usable drafts; a model given no voice produces the generic output everyone recognizes.
Rebrands: what to keep and what to burn
The riskiest rebrands are the ones that discard recognition the company spent years buying. We start a rebrand with an audit of what actually holds equity — a color, a mark, a name, a phrase customers already use for you — and design around keeping it, unless the equity is genuinely negative. Then we sequence the rollout so it does not damage the things attached to the old identity: search rankings, existing campaigns, packaging in the channel, and the accounts and profiles that carry your name. A rebrand executed without a redirect and migration plan is how companies lose traffic they never get back.
Built to be used, not admired
We deliver brand guidelines as a working document with the templates that make the rules easy to follow — social layouts, deck masters, email design, packaging specs where relevant. The measure of a brand system is not whether the presentation was impressive. It is whether, a year later, the work coming out of your team still looks like the brand without anyone having to ask.
Case Studies3 projects
HELIXAL
Turning an Amazon SKU into a brand buyers search for by name.
Anmol Sweets & Restaurant
From a sweet counter in Spånga to Sweden's #1 Indo-Pak brand.
Ideal Indiska Livs
A corner shop in Bandhagen that outgrew Sweden.
FAQ.
Do you do logo-only work?
Rarely. A logo without a system is just an icon. We prefer to build the identity properly — but if you have a brand guide and just need execution, talk to us.
How long does a full brand project take?
S tier: 3 weeks. M tier: 5–6 weeks. L tier: 8–12 weeks. We don't rush identity — it has to last.
Can you rebrand an existing business?
Yes — and we've done it. Rebrands start with a brand audit (what's working, what's not) before we design anything new.
Do you handle trademarking?
We do trademark screening as part of naming, but the filing itself goes to your legal team or a trademark attorney. We'll recommend one if you don't have one.
How do we know a rebrand won't cost us traffic?
Because the rollout is planned as a migration, not just a launch. Domain or URL changes get a one-to-one 301 redirect map, metadata and structured data are updated together, and we monitor Search Console through the transition. Rebrands lose traffic when the technical rollout is treated as an afterthought — that's a preventable failure, not an inherent risk.
What do we actually receive at the end?
Source files for every asset, a brand guidelines document written to be used rather than admired, the messaging system, and working templates — social, decks, email, and packaging specs where relevant. Full ownership, no license fees, no dependency on us to use your own brand.
Can you work with our existing brand instead of replacing it?
Often that's the better call. Plenty of brands have a sound identity that's been applied inconsistently, and the fix is a system and a guide rather than a redesign. We'll tell you honestly if that's your situation — it's a cheaper project and we'd rather be right than sell you a rebrand.
Does branding help our advertising performance?
Measurably. Audiences with prior brand familiarity convert at higher rates on identical creative, which lowers acquisition cost over time. It's the main reason we sequence brand ahead of paid spend rather than running them in parallel.
Ready to start?
Tell us about the brand. We'll come back in 48 hours — “yes, here's the line” or “no, here's who's better at this than us.”