Line / eCommerceRetainer-friendly
STORES THAT CONVERT.
WooCommerce · Shopify · headless · subscriptions · CRO. We build stores that are fast, on-brand, and built to retain revenue — then we run them.
An eCommerce store is never just a store — it's a conversion funnel, a brand statement, a retention engine, and an inventory system wearing one skin. We build on WooCommerce when you want to own the platform and control the margin, on Shopify when speed to market and operational simplicity matter more, and headless when performance is genuinely the constraint. Then we stay: monitoring conversion rate, average order value, and lifetime value, and fixing what the numbers expose.
What we deliver.
WooCommerce
Custom builds on WordPress — full control of checkout, margin, and data. Shipping integrations, POS, and B2B pricing included.
Shopify / Shopify Plus
Custom theme development, app integrations, B2B Shopify Plus builds — when speed to market beats platform control.
Headless Commerce
Next.js storefront over a Shopify, WooCommerce, or Medusa back end — for stores where performance is non-negotiable.
Subscriptions
Recharge, Skio, WooCommerce Subscriptions, or custom logic — built to maximize lifetime value from the first order.
CRO
Heatmaps, session recordings, structured A/B tests — we find the leaks, fix them, and measure the delta honestly.
Inventory, Shipping & Ops
ERP integrations, DHL and PostNord live rates, fulfillment connections, multi-region inventory sync.
The process.
Current store audit: conversion benchmarks, funnel drop-off, technical debt, platform fit. Scope defined before quoting.
Platform decision, subscription model, retention strategy, CRO baseline — locked before the build starts.
Store built, integrations wired, checkout optimized. Weekly demos. Fixed bid, no scope creep.
Post-launch: conversion monitoring, A/B testing, retention flows. Automation handles reporting and reorder triggers.
Pick your line.
For new D2C brands or product lines going live for the first time.
- →WooCommerce or Shopify
- →Custom theme
- →Up to 50 products
- →Payment + shipping config
- →Basic analytics
- →4–6 week delivery
Full build with subscriptions, CRO, and retention flows.
- →WooCommerce, Shopify or headless
- →Subscription setup
- →CRO baseline + A/B setup
- →Email retention flows
- →ERP / inventory integration
- →8–10 week delivery
High-volume, multi-region, or headless builds with full ops integration.
- →Headless or Shopify Plus
- →Multi-region storefronts
- →Custom checkout flows
- →B2B / wholesale portals
- →Full ops / ERP wiring
- →Ongoing retainer included
All tiers are starting points. Custom scopes available — send a brief and we'll quote.
Platform & marginRetainer-friendly
THE PLATFORM DECIDES YOUR MARGIN.
Every store looks similar from the front. The difference shows up in the unit economics — who owns the checkout, what you pay per transaction, and how much a change costs to make two years from now.
WooCommerce: control and margin
WooCommerce runs on your own WordPress install, which means no platform revenue share, no per-transaction fee beyond your payment processor, and no rules about what your checkout is allowed to do. That matters most for stores with unusual requirements — B2B pricing tiers, wholesale portals, complex tax or shipping logic, bundled and configurable products, or regional storefronts under one brand. It matters again at volume, where a percentage-of-revenue platform fee becomes a real line item. The trade-off is that you own the hosting, the security patching, and the performance work. That is exactly what a retainer is for, and it is why we build Woo lean rather than plugin-stacked.
Shopify: speed and operational simplicity
Shopify is the right answer more often than platform purists admit. Checkout is world-class and constantly optimized by people whose full-time job it is, PCI compliance is handled, and the app ecosystem solves most standard problems in an afternoon. For a direct-to-consumer brand with conventional products that wants to be live in six weeks and does not want to think about servers, Shopify wins on total cost of ownership even after the platform fees. We move clients to Shopify when their real constraint is operational bandwidth rather than platform flexibility.
Multi-region without duplicating the business
Selling into several countries breaks more stores than any other requirement. You need per-market pricing and currency, tax handled correctly at the border, live carrier rates rather than flat-rate guesses, and content that reads as local rather than translated. We built exactly this for Ideal Indiska Livs — localized storefronts for Sweden, Norway, and Denmark with DHL and PostNord live rates wired into checkout, all running from one WooCommerce back end so the client manages one catalog, not three businesses. Getting the hreflang and canonical architecture right at the same time is what keeps the regional stores from cannibalizing each other in search.
Retention is where the money actually is
Acquisition costs rise every year; the stores that survive are the ones that earn a second and third order. That means subscription mechanics where the product supports them, post-purchase flows that arrive when the product is running out rather than on a generic timer, and a winback sequence that acknowledges the customer has been gone. We instrument lifetime value from launch rather than retrofitting it later, because retention decisions made without cohort data are just opinions with a dashboard attached.
CRO that survives statistical scrutiny
Most conversion work fails because tests are called early, run against too little traffic, or measure a proxy metric instead of revenue. We baseline conversion rate, average order value, and lifetime value at launch, then work a structured test backlog — one change at a time, sized in advance for the traffic you actually have, and held until significance. When a store does not have the traffic to test responsibly, we say so and fix the obvious funnel breakage instead of selling a testing program that cannot produce a signal.
The store is one surface, not the whole system
Storefront, point of sale, inventory, and fulfillment have to agree, or you sell stock you do not have and disappoint customers at the worst possible moment. We wire the back office to the front: ERP or spreadsheet inventory sync, POS for stores with a physical counter, and fulfillment integrations that write tracking back to the order automatically. We publish a free WooCommerce POS keyboard shortcut reference for exactly this reason — the counter workflow is where most retail eCommerce projects quietly fall apart.
Case Studies1 project
FAQ.
WooCommerce or Shopify — which is right for us?
Shopify if your constraint is speed and operational bandwidth: it's faster to launch and Shopify handles checkout, compliance, and infrastructure. WooCommerce if your constraint is control or margin — B2B pricing, unusual checkout logic, multi-region from one back end, or transaction volume where platform fees start to hurt. We give you the honest answer for your numbers, not our preference.
Isn't WooCommerce slow?
Plugin-stacked WooCommerce is slow. A lean custom build isn't. Most Woo performance problems come from a theme doing too much plus thirty plugins nobody audits. We build with a hard plugin budget and a performance budget, and the result passes Core Web Vitals like any other stack.
Do you migrate existing stores?
Yes — in both directions, and between Magento, BigCommerce, and custom platforms too. Migration covers product data, customer and order history, and a full SEO redirect map. The redirect map is the part that protects your rankings, and it's the part most migrations get wrong.
Can you handle multi-country selling?
Yes. Per-market pricing and currency, tax at the border, live carrier rates from DHL or PostNord, localized content, and the hreflang architecture that stops your regional stores competing with each other in search. We've shipped exactly this for a Nordic client selling into five countries.
What's your CRO approach?
We baseline conversion rate, AOV, and LTV at launch, then run a structured test backlog — one test at a time, sized for your actual traffic, held until statistical significance. No gut-feel redesigns, and no testing program sold to stores that don't yet have the traffic to support one.
Do you run the store after launch?
Yes — the eCommerce retainer covers ongoing CRO, retention flow optimization, product launches, and monthly reporting. Automated monitoring watches conversion and inventory and flags anomalies daily.
Do you support in-store point of sale?
Yes, for WooCommerce. If you sell across a counter as well as online, inventory has to reconcile in both directions. We set up POS, train staff on the workflow, and publish a free shortcut reference for it.
Ready to start?
Tell us about the brand. We'll come back in 48 hours — “yes, here's the line” or “no, here's who's better at this than us.”