Line / Social MediaMonthly retainers
SOCIAL THAT BUILDS SOMETHING.
Platform strategy · content · paid ads. Social media without a system is just noise. We build the strategy, produce the content, and run the paid layer — then measure what matters.
Most brands are on social because they feel they should be. We start with the question: which platforms actually move the needle for your audience? Then we build a content system that produces on-brand, consistently, and we layer paid social on top once organic is working. Monthly retainer. Senior content strategist. No junior content farms.
What we deliver.
Platform Strategy
Which platforms, what content types, what cadence. We don't guess — we research where your audience actually is.
Content Production
Copy, creative briefs, graphics, short-form video scripts — on-brand, on-schedule.
Community Management
DMs, comments, brand monitoring — we keep the brand voice consistent across every interaction.
Paid Social
Meta, TikTok, LinkedIn — campaign setup, creative testing, targeting, and optimization.
Monthly Reporting
Reach, engagement, follower growth, paid ROI — real numbers, not vanity metrics.
AI Content System
AI-assisted content pipeline: research → brief → draft → edit → schedule. More output, same quality bar.
The process.
Current social audit: what's working, what's not, where the audience actually is.
Platform strategy, content pillars, posting cadence, brand voice guide for social.
Monthly content calendar, creative production, scheduling — everything approved before it goes live.
Monthly reporting: what grew, what didn't, what we're testing next. AI monitors anomalies daily.
Pick your line.
For brands that need consistent, on-brand social without the overhead.
- →2 platforms
- →12 posts / month
- →Copy + basic creative
- →Community management
- →Monthly report
Strategy + production + paid social for brands ready to grow.
- →3 platforms
- →20 posts / month
- →Full creative production
- →Paid social management
- →$1k–5k ad spend managed
- →Monthly report + strategy call
Enterprise social — multi-platform, influencer, full paid stack.
- →All platforms
- →30+ posts / month
- →Video content included
- →Influencer coordination
- →$5k+ ad spend managed
- →AI content loop integration
All tiers are starting points. Custom scopes available — send a brief and we'll quote.
Organic firstMonthly retainers
EARN ATTENTION BEFORE YOU BUY IT.
Paid social amplifies whatever you already have. If the organic content isn't working, paid just buys you a faster way to find that out — which is why we build the content system first.
Fewer platforms, done properly
The instinct to be everywhere is the most expensive mistake in social. Five neglected accounts perform worse than two good ones, because each platform rewards native behavior and consistency, and spreading a small team across five formats guarantees neither. We start by finding where your buyers actually spend attention — which is often not where the industry assumes — and commit properly to those platforms. For a B2B services company that usually means LinkedIn and one video surface. For a consumer food brand it rarely means LinkedIn at all. The audit answers this with data rather than habit.
A content system, not a content calendar
A calendar tells you what posts on Tuesday. A system tells you why anything posts at all. We build three to five content pillars tied to real business objectives, define repeatable formats within each so production does not restart from zero every month, and set a cadence the team can actually sustain. The result is that content stops depending on whoever has an idea that week. It also compounds: repeatable formats get faster to produce and their performance becomes comparable over time, which is what makes the reporting mean something.
Organic proves the message, paid scales it
Organic social is the cheapest creative testing environment that exists. Post an angle, see whether anyone cares, and you have a signal within days for the price of the production. We use organic performance to decide what deserves budget, then hand the winning angles to the paid layer rather than writing ad creative from scratch and hoping. This sequencing is the single biggest lever on paid social efficiency, and it is why we push back when a client wants to start with ad spend against untested creative.
Community is a retention channel
Comments and direct messages are where social quietly turns into revenue or quietly loses it. A question left unanswered for three days is a lost sale; a complaint handled well in public is proof for everyone watching. We manage the inbox with a defined brand voice and clear escalation rules for anything that needs a human decision, and we feed what we learn there back into the content pillars. The recurring questions in your DMs are, reliably, the content your audience is actually asking for.
Where AI helps and where it ruins the brand
We use AI across the content pipeline — research, first-draft copy, repurposing long-form into short-form, scheduling, and anomaly detection on performance. What we do not do is let it write final brand voice unsupervised, because the output is competent, generic, and instantly recognizable as such. Audiences punish that faster on social than anywhere else. Automation buys us more volume at the same quality bar; a senior strategist still owns the voice and approves what ships.
Metrics that survive a CFO conversation
Follower count is the metric most agencies lead with because it always goes up. We report saves, shares, profile visits, click-through, qualified conversations started, and where attribution allows it, revenue — because those are the ones that correlate with the business. Reach and engagement stay in the report as diagnostics, not as the headline. If a month underperforms, the report says which pillar underperformed and what we are changing, rather than finding a chart that happens to be pointing upward.
Case Studies2 projects
Anmol Sweets & Restaurant
From a sweet counter in Spånga to Sweden's #1 Indo-Pak brand.
Ideal Indiska Livs
A corner shop in Bandhagen that outgrew Sweden.
FAQ.
Do you manage all platforms?
We manage the platforms that matter for your brand — Instagram, TikTok, LinkedIn, Facebook, X. We don't spread thin across platforms with no audience. S tier: 2 platforms. M: 3. L: all.
Who produces the creative?
Our content strategist and design team. For L tier and video-heavy brands, we bring in specialist content producers. No offshore content farms.
Do you run the paid budget too?
M and L tiers include paid social management. We set up campaigns, write ad copy, test creative, and optimize. Ad spend billed separately to your account.
What's your content approval process?
Monthly content calendar presented for review. Two rounds of edits included. Approved content goes live on schedule — no last-minute scrambling.
How is this different from your Digital Marketing service?
This service owns organic social: strategy, content production, community, and the paid social layer that sits directly on top of it. Digital Marketing is the multi-channel engine — Google Ads, email, SEO, Amazon, and social together under one budget and one report. If social is your main focus, start here. If you need several channels coordinated, start there.
How long before social starts working?
Expect about 90 days before the data means anything. The first month is establishing the system and baseline, the second is iterating on early format signals, and by the third you can usually see which pillars carry the account. Anyone promising faster is either buying followers or got lucky once.
Do we need to be on video?
On most consumer platforms, effectively yes — short-form video is where the distribution is. But video does not have to mean a production crew. We build formats around what your team can sustainably shoot on a phone, because a good format shot simply beats a beautiful format shot twice and then abandoned.
Do you use AI to write the content?
We use AI across research, first drafts, and repurposing — it's how we produce more without dropping the quality bar. We don't let it write final brand voice unsupervised. Audiences recognize generic AI copy immediately and it costs more trust than the time it saves.
Do you work with influencers or creators?
Yes, on the L tier — sourcing, briefing, negotiation, and performance tracking. We favor smaller creators with genuinely engaged audiences over follower count, because the conversion difference is consistently large and the cost difference runs the other way.
Ready to start?
Tell us about the brand. We'll come back in 48 hours — “yes, here's the line” or “no, here's who's better at this than us.”