Line / SEOQuarterly retainers
RANKINGS THAT COMPOUND.
Technical audits · content systems · entity SEO. We build search visibility that doesn't evaporate when the algorithm updates.
SEO is Line 04 — Advertise. But unlike paid ads, it compounds. A solid technical foundation, a content system built around entity authority, and a disciplined internal linking strategy will keep delivering long after the initial work is done. We run quarterly audits, content systems, and entity-level optimization — not one-off blog posts.
What we deliver.
Technical SEO Audit
Core Web Vitals, crawl budget, canonical tags, structured data, redirect chains — the full stack.
Content Systems
Topic cluster strategy, editorial calendar, content briefs — a system, not a list of blog ideas.
Entity SEO
Topical authority, entity coverage, Knowledge Graph optimization — rank for topics, not just keywords.
Link Building
Strategic link acquisition — editorial links, digital PR, partnerships. No link farms, no spam.
Reporting & Tracking
GSC, Ahrefs, and custom dashboards. Ranking, traffic, and revenue attribution — monthly.
On-Page Optimization
Title tags, meta descriptions, heading structure, internal linking — every page optimized.
The process.
Technical SEO audit + keyword and competitive research. We find the gaps and prioritize by impact.
Keyword strategy, topic cluster map, content brief template, link acquisition targets.
Technical fixes, content production, on-page optimization, link outreach — quarterly sprints.
Monthly ranking reports, traffic analysis, revenue attribution. AI automation watches rankings 24/7 and flags drops.
Pick your line.
One-off technical audit and fix list. Good for sites with known issues.
- →Full technical SEO audit
- →Fix prioritization
- →Structured data setup
- →GSC / Analytics setup
- →30-day follow-up check
Quarterly retainer: technical + content system + reporting.
- →Monthly technical monitoring
- →Content system setup
- →4 content briefs / month
- →Internal link optimization
- →Monthly ranking report
Entity SEO, link building, content production, and AI-powered monitoring.
- →Everything in M
- →Entity SEO strategy
- →Strategic link building
- →8 content briefs / month
- →AI ranking anomaly alerts
- →Revenue attribution tracking
All tiers are starting points. Custom scopes available — send a brief and we'll quote.
How search actually works nowQuarterly retainers
RANK FOR TOPICS, NOT KEYWORDS.
Keyword-stuffing died a decade ago, and the tactics that replaced it are dying too. What survives is being genuinely the best answer to a question — and having the technical foundation that lets a crawler figure that out.
Technical SEO is a prerequisite, not a strategy
No amount of content fixes a site that search engines cannot crawl, render, or resolve to a single canonical URL. The failures we find most often are unglamorous: page titles that get truncated in results because a template appends the brand name to titles that already contain it, pages with no canonical tag competing against their own URL variants, service pages with a single inbound link from the footer, redirect chains left over from a migration, and certificates that do not cover every hostname the site is linked from. None of that is clever. All of it is expensive. We fix the foundation first because every content dollar spent on a broken foundation is wasted.
Topical authority beats individual pages
Search engines increasingly evaluate whether a site is a credible source on a subject, not whether one page matches a phrase. That means covering a topic properly — the main commercial page, the questions that surround it, the comparisons buyers actually make, and the adjacent problems they hit next — and linking those pages to each other so the relationship is legible. A single page targeting a competitive term almost never wins. A tight cluster of eight genuinely useful pages, internally linked, frequently does. This is also why thin service pages underperform: 400 words cannot demonstrate expertise in a subject a buyer is about to spend real money on.
Entities, schema, and being understood
Structured data is how you tell a machine what your pages are rather than hoping it infers correctly. Organization schema establishes who you are; Service, FAQ, Article, and Breadcrumb markup describe what each page does and how it relates to the rest. Getting the entity type right matters more than most people realize — declaring yourself a local business, for example, ties your visibility to physical proximity, which is actively counterproductive if you sell to clients on another continent. We audit entity declarations as carefully as we audit crawl paths, because the wrong one quietly caps your reach.
Content that earns links instead of buying them
Link buying is a liability with a delay on it. What works is publishing something people cite because it is useful: original data, a genuinely comprehensive guide, a free tool that solves a real problem. Our own free tools earn steady impressions precisely because they answer a specific question better than the alternatives. We then support that with editorial outreach and digital PR — pitching real stories to real publications. It is slower than buying links and it does not stop working when an algorithm update lands.
AI search changes distribution, not fundamentals
AI assistants and AI overviews now sit between a lot of searches and a lot of clicks, which means being the source an assistant cites matters alongside ranking in a list of ten links. The good news is that the requirements largely overlap: clear structure, accurate structured data, genuine subject depth, and content a model can parse without ambiguity. We also publish machine-readable summaries of the sites we run and manage crawler access deliberately, so the assistants that should be able to read a client's content can, and the scrapers that shouldn't, can't.
Measuring honestly, including when it isn't working
Rankings are an output, not a result. We report on what the business feels: qualified organic sessions, conversions attributed to organic, and revenue where the attribution is trustworthy enough to claim. We also report position and impression data from Search Console, because that is where you see a problem forming before traffic drops. If a quarter underperforms, the report says so and explains the diagnosis. An SEO report that is green every month is a marketing document, not a measurement.
Case Studies3 projects
HELIXAL
Turning an Amazon SKU into a brand buyers search for by name.
Anmol Sweets & Restaurant
From a sweet counter in Spånga to Sweden's #1 Indo-Pak brand.
Ideal Indiska Livs
A corner shop in Bandhagen that outgrew Sweden.
FAQ.
How long before we see results?
Technical fixes: 4–8 weeks to see in rankings. Content: 3–6 months for meaningful organic traffic. Entity authority: 6–12 months. SEO is a compounding asset — slow start, then it runs itself.
Do you guarantee rankings?
No reputable SEO agency guarantees specific rankings. We guarantee the work: audits done, content produced, links built. Rankings are an output of doing that work well.
What tools do you use?
Ahrefs, Screaming Frog, Google Search Console, GA4. We also use custom AI scripts for content brief generation and ranking anomaly detection.
Do you do local SEO?
Yes — Google Business Profile optimization, local citations, and geo-targeted content are available as add-ons to any tier. We'll also tell you when local SEO is the wrong fit: if you sell nationally or across borders, optimizing for physical proximity can actively cap your reach.
Our rankings dropped. Can you diagnose it?
Yes, and it's usually the first thing we do. Drops trace back to a handful of causes: a migration that broke redirects, canonical or indexing changes, a technical regression from a deploy, an algorithm update, or a competitor genuinely doing better work. We start with Search Console data and a crawl comparison rather than guessing, and we tell you which one it was.
How does SEO work alongside paid ads?
They inform each other. Paid search tells you within days which terms actually convert, which is far faster than waiting for organic data — so we use it to prioritize the content roadmap. Organic then reduces your dependence on paid over time. If you're running both, we'd rather manage them together than have two agencies optimizing against each other.
Does SEO still matter with AI search?
The distribution changed; the fundamentals didn't. Being cited by an AI assistant and ranking in traditional results both depend on clear structure, accurate structured data, and genuine depth on a subject. What has changed is that thin, generic content now loses in both places at once.
What if our site is brand new?
Expect a slower start and plan for it. A new domain has no history, so the first months are about technical foundation, indexing, and publishing enough genuinely useful pages to establish topical coverage. Anyone promising fast rankings on a new domain is selling you something that won't hold.
Ready to start?
Tell us about the brand. We'll come back in 48 hours — “yes, here's the line” or “no, here's who's better at this than us.”